Who we are

The philosophy of Hold Shift is about being happy and healthy while exercising. There are a lot of nutrition gels on the market, but none of them hit the right spot. Either they are just chemicals and feel like slime or they just outright don’t taste good.

We are currently developing nutrition gels that are made from real ingredients while offering comparable benefits to other gels.

Our focus is about a good Glucose to Fructose ratio for a perfect mix of fast initial energy and sustained energy for when you have more running to do.