Developmental Goals

1. Nutrition

• Carbohydrates: Having a mix of Glucose and Fructose helps give quick energy & long-term sustained energy during exercises.

• Electrolytes: Salts are essential during longer workouts.

2. Natural Ingredients

• Simplicity: Everything needed for energy can be found in nature. Having a simple ingredient list isn’t out of the question for fitness nutrition.

3. Enjoyable Taste & Texture

• Texture: Pureeing fruit and chia seeds provides a consistency that is similar to applesauce and easy to swallow.

  • “It’s not snot!” - A glowing recommendation from a fellow runner who has used traditional gels.

• Flavor is King: Fuel shouldn’t feel like a punishment when you’re already exerting yourself.

4. Affordable

• Running is Expensive: For something that shouldn’t cost anything, getting into running can be hugely expensive. We want nutrition to be seen as something approachable for people at all levels.

• Give Back: The hope is to donate, sponsor athletes, host events, work with races, and support anything that gets people moving.